Special Olympics North Carolina (SONC) is teaming up with Publix Super Markets for its annual Torch Icon fundraising campaign Jan. 5-16, 2022, bringing together Publix associates, customers and local communities to support more than 40,000 Special Olympics athletes in North Carolina and beyond. For 50 years, Special Olympics and Publix Super Markets have united through a mission-driven collaboration to help people with intellectual disabilities and provide more life-changing opportunities. This year, the campaign is reaching new communities throughout the Southeast U.S. and supporting more Special Olympics athletes, making this the largest campaign to date.
“For over five decades, Special Olympics North Carolina has changed the lives of people with intellectual disabilities through year-round sports training and competition, critical health programs, leadership development and inclusive programs,” said Keith L. Fishburne, President/CEO of SONC. “All the funds raised through this campaign at North Carolina Publix locations will remain in North Carolina to support our efforts.”
Beginning Jan. 5 and running through Jan. 16, customers who visit their local participating Publix can help support SONC athletes with a simple donation. All donors will receive over $20 in coupon savings, including exclusive savings on Procter & Gamble brands like Crest, Always, Olay, Old Spice, Gillette and Pampers. Donations can be made at the register during checkout for as little as $1or a specific desired amount.
Since 1993, more than $60 million dollars has been raised through the Torch Icon Campaign, helping Special Olympics athletes to develop their physical and mental wellness, demonstrate courage and experience the power of sports with their family, friends and their local communities.
“As a supporter of Special Olympics, we’ve championed their mission through our annual register campaign which has raised more than $60 million dollars and associate volunteerism,” said Dwaine Stevens, Publix Director of Community Relations. “We’re honored to play a part in the good work of Special Olympics by helping empower athletes to discover new abilities and strengths and helping to make our communities more inclusive.”
Those looking to participate in the Torch Icon Campaign and help support local SONC athletes can visit their local participating Publix this Jan. 5-16. Participants will also have the chance to meet Special Olympics athletes in-store to hear about their inspiring stories.
About Publix Super Markets
Publix, the largest employee-owned company in the U.S. with more than 225,000 associates, currently operates 1,294 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia. For 24 consecutive years, the company has been recognized by Fortune as a great place to work. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s website, corporate.publix.com.
About Special Olympics North Carolina
Since 1968, the organization has used the transformative power of sports to improve the lives of children and adults with intellectual disabilities. Nearly 40,000 athletes in North Carolina inspire thousands of coaches, sports officials, local program committee members and event organizers involved in Special Olympics statewide. SONC offers year-round training and competition in 20 Olympic-type sports on local and state levels as well as health and wellness initiatives to improve the health status and increase access to community health resources for individuals with intellectual disabilities. Youth become agents of change through Unified Champion Schools, an education and sports-based program created by Special Olympics to build an inclusive environment among youth with and without intellectual disabilities as well as empower them to become youth leaders and create change in their community. Engage with us on Twitter, Instagram, Facebook and YouTube.